internationalisation

Brand image

Vicenç Villatoro's picture

Before I can explain how the Ramon Llull Institute helps project Catalan culture abroad as well as our goals for the future, there are a few things I would like to share with you. First, the individual success of a Catalan artist or creator in any field of culture helps to forge a positive brand image for the whole of Catalan culture. Second, a positive brand image for Catalan culture adds value and gives greater visibility to each of the artists within this culture.

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Crisis and opportunities

Salvador Alemany's picture

The uneven effect that the crisis has had in corporate balance sheets illustrates various effects due to differentiated strategies. The companies that have profited from these years of economic growth by entering into new markets, enlarging their geographic base and diversifying their activities thanks to their know-how and managing capacities, have consolidated a more balanced and sustainable model.

 

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The Catalan foreign policy

Josep-Lluís Carod-Rovira's picture

Catalonia has always understood that internationalisation is an inevitable responsibility as an engine for prosperity, welfare and opportunities for the country. The universities, research centres, businesses, cultural creators, and the media have always understood this. Media with a country-centred vision, such as the ACN, make the world aware of our reality.

 

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Internationalisation and innovation, the main axes of Fira de Barcelona

Josep Lluís Bonet's picture

Through the years, one of Fira de Barcelona’s (Barcelona’s Trade Fair)best assets has been its capacity to adapt to the needs of companies and industries. Today, within the framework of a globalised economy, which is also facing a deep crisis, our institution is an unquestionable benchmark that goes side by side with industries, entrepreneurs and initiatives that generate growth, wealth and labour.

 

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Positioning Catalonia in the world

Artur Mas's picture

Catalonia’s geographic location and the open character of Catalan people have always helped us to be a country in contact with the world. Catalonia has historically been a land of passage, both by the many people who have passed through it and by the many others who have decided to stay in it. The entrepreneurial and globetrotting character of Catalan people has made our presence abroad numerous and intense.

 

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A new window to project Catalonia into the world

José Montilla's picture

Catalonia is opening a window to the world with the Catalan News Agency (CNA), a new communication media for the 21st century. Both innovative and brave, the project is Catalan but with an international dimension. It will explain who we are, what we produce, what we possess, how we innovate, investigate, and create. It will do so through the Internet, the most global media, and it will do so in English, the most universal language. We are, without a doubt, looking at good news for our country.

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