Catalan culture

Brand image

Vicenç Villatoro's picture

Before I can explain how the Ramon Llull Institute helps project Catalan culture abroad as well as our goals for the future, there are a few things I would like to share with you. First, the individual success of a Catalan artist or creator in any field of culture helps to forge a positive brand image for the whole of Catalan culture. Second, a positive brand image for Catalan culture adds value and gives greater visibility to each of the artists within this culture.

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A Road Map for Catalan Culture in New York

Mary Ann Newman's picture

The first important sign may have been the proliferation of non-stop flights between New York and Barcelona—first Delta, then Continental, and, finally, American. The next was the manifest interest of the great cultural institutions of New York in programming Catalan cultural events: the Lincoln Center Film Society programmed a Catalan film retrospective (2006); the Metropolitan Museum showed “Barcelona and Modernity: From Gaudí to Dalí,” (2007); the BAM (Brooklyn Academy of Music) wanted to program a festival of Catalan performing arts (this, unfortunately, did not come about).

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