Vicenç Villatoro's blog

Brand image

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Before I can explain how the Ramon Llull Institute helps project Catalan culture abroad as well as our goals for the future, there are a few things I would like to share with you. First, the individual success of a Catalan artist or creator in any field of culture helps to forge a positive brand image for the whole of Catalan culture. Second, a positive brand image for Catalan culture adds value and gives greater visibility to each of the artists within this culture.

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'Castellers' and television

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UNESCO has declared Catalan human towers, or castells, to be intangible heritage of humanity. This has been possible, to a large extent, because over the last few years this one hundred year old tradition has experienced a strong revival in Catalonia: the number of groups or colles, events and spectators has multiplied. This impressive revival is due in part to one significant factor: Catalan national television has reserved important time slots at peak viewing hours for re-broadcasts and information about the castells.

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