April 2012

Brand image

Vicenç Villatoro's picture

Before I can explain how the Ramon Llull Institute helps project Catalan culture abroad as well as our goals for the future, there are a few things I would like to share with you. First, the individual success of a Catalan artist or creator in any field of culture helps to forge a positive brand image for the whole of Catalan culture. Second, a positive brand image for Catalan culture adds value and gives greater visibility to each of the artists within this culture.

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A running company creates jobs

Joaquim Gay de Montellà's picture

...an out-of-business company doesn’t create any

Catalonia’s labour relations framework needed to become closer to European standards: we understand that the recently approved reform takes us in the right direction. For Catalonia, the context for optimal business activity is a strong, leading, and solvent Europe, and the past few years have shown us that better coordination and greater unity of action is needed. Because we share a market and a currency, we consider it obvious that the distance between the different fiscal and labour treatments in place in the different member states and regions must be shortened. The Spanish Government’s labour reform, already in force, points in that direction: it levels us with European standards.

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